Through design, I help your customers to better understand and utilize your digital and physical products:

Interactions

that shape the touchpoints between you and your users.

Interfaces

crafted in a human-centered way to make your products accessible and desirable.

Services

to build the framework for your customer’s experience.

Interfaces

crafted in a human-centered way to make your products accessible and desirable.

Services

to build the framework for your customer’s experience.

Or keep on scrolling to see some projects.

Projects

Streamlining Solar Home System Maintenance

How might we empower local technicians to maintain solar home systems in rural Africa?

Mobisol distributes and services PV solar systems for rural households and small businesses in East Africa. The former servicing process was based on phone calls and excel-sheets – prone to errors and not suitable once Mobisol’s operations scaled up. So the goal was to create a smartphone application for it’s staff. The app also assists technicians in the maintenance process and provides tools to better interact with the customer, making the most out of this powerful touchpoint.

Topic
Renewable energy, electrification, IoT

What
Field research, user journey, UX design, user testing, UI design system

Where
Arusha, Tanzania
Berlin, Germany

When
2015 – 2018

A Smarter Solar Home System

Utilizing East Africa’s growing smartphone coverage to establish a new channel of communication between Mobisol and their solar home system customers.

With more and more smartphones in the hands of Mobisol’s solar home system users it was only logical to add these powerful devices as a new gateway of information and interaction to Mobisol’s services. The app allows customers to get immediate updates about their system, payments and offers. Most importantly the application aims to replace a clunky and error-prone sms-based communication method. With many customers being of low tech-literacy we aimed for a simple yet trustworthy design that empowers the user rather than overwhelms with unnecessary information. 
To bring these benefits to a bigger audience of pay-as-you-go service providers it is also now part of the → Paygee Ecosystem.

Topic
Renewable energy, electrification, IoT

What
Field research, user journey, UX design, user testing, UI design system

Where
Arusha, Tanzania
Berlin, Germany

When
2015 – 2018

Simplifying Microscopy for Everyone

The clip-on microscope and smart image recognition software transform your smartphone into a powerful tool to analyze samples in seconds, wherever you are.

A young research group at TH Wildau had developed a solution that empowers any smartphone user to become a microscopy analyst. By combining a fairly low-tech hardware extension with smart algorithms and cloud services, Oculyze performs analysis for health and food-industry that had been costly and time-consuming up till now.
Together we worked out requirements and a design direction for the young start-up and their application. I provided the team with fundamental branding and an app-design, as well as interactive prototypes to lay out a basis for their further product development. Since it’s founding, Oculyze has grown steadily and received multiple awards for their service product.

Topic
E-health, food-tech

What
Concept workshop, UX design, UI design, prototyping, branding

Where
Wildau, Germany

When
2016 – 2018

Battling Headaches

How might a smartphone help migraine patients in their daily struggle with pain?

The certified medical app M-Sense against headaches and migraines empowers people to discover personal trigger factors and learn how to avoid attacks.
I helped the start-up to integrate therapy functionalities and design the behaviour of the newly integrated chatbot.

Topic
E-health

What
App design, chatbot animations, visual design

Where
Berlin, Germany

When
Summer 2017

In collaboration with
↓ Luis Grass

Design-Thinking Facilitation

Educating future innovators

Together with Klara Lindner i help students from and professionals to better understand complex problems, define design challenges and create prototypes to communicate potential solutions.

Topic
Education, innovation process

What
Design Thinking workshop facilitation

Where
Berlin, Germany
Barcelona, Spain

When
2015 – 2017

In collaboration with
↓ Klara Lindner

Allerorten

A research project to envision, explore & engineer concepts for future living spaces

The non-profit project Allerorten [everywhere] wants to engage the way we think about housing needs and living space in a tangible and open-minded way.

Our prototype “OTTO” allows us to create a year-roundly habitable space at various, even hardly accessible locations, and let people define it’s form and function through their individual use.

OTTO itself is under constant development and is iteratively designed to allow diverse stakeholders have a tangible discussion about the idea of mobile living spaces and their purpose in our ever changing global society. Allerorten does not provide a technical solution but rather a co-creational approach to design and architecture.

Topic
Future housing

Project website
 → Allerorten

What
Concept, design, construction

Where
Potsdam / Berlin / Frankfurt / Cologne, Germany

When
2016
– 2018

In collaboration with
→ Bastian Braun

Fuelling Regional Airports

Boiling down the B2B purchase funnels for jet-fuel.

To provide an easier and more reliable access to fuel and maintenance products I created an extensive set of wireframes to tackle the B2B aviation purchase funnel as well as it‘s CMS in the background. Interactive prototypes then helped us to discuss the use cases with the client and end-users.

Topic
E-commerce

What
UX design, wireframes, interactive prototypes

Where
Berlin, Germany

When
Summer 2015

Interactive Installations

Creating experiences on the intersection of physical space and digital media

In collaboration Potsdam Museum, we dealt with creative struggles of censored artists during in the former German Democratic Republic.

A life-sized room, consisting of rear-projected surfaces, can completely change it’s appearance according to the different stories we captured in interviews, wrapping visitors effectively in the context of that time.
To further engage with the protagonists the visitor can interact with objects inside the room and influence the narration.

Topic
Narrative space, interactive storytelling

What
Exhibit concept, projection mapping, visual design, animation, audio production

Where
Potsdam, Germany

When
2015

Human-Tree Interaction

For this project with Neubau Berlin, one of Berlin’s finest type studios, we created a remote representation of a tree to celebrate the release of their high-detail tree-library Neubau Forst. Sensors pick up physical data at the actual tree’s location while it’s digital representation is visually modified according to the sensor’s input hundreds of kilometers away. The avatar will react to passersby, wind, noise and more.

Topic
Exhibition, IoT

What
Interaction concept, visual design, animations

Where
Berlin, Germany

When
2015

Multi-Screen Experiences

Crafting the bridge between Smart TVs & handheld devices

At FAME I designed explorative prototypes for e.g. EU-research projects as well as commercial products of renowned industry clients. FAME’s expertise are multiscreen interfaces to gap all kinds of screens and devices.
I was responsible for interaction concepts, wireframing, prototypes and visual designs of various mobile, smart-tv and multiscreen applications, working closely with the team of developers as well as the marketing department.

Topic
Interactive Media

What
UX design concepts, wireframes, prototypes, UI design

Where
Berlin, Germany

When
2012 – 2014

About Me

portrait felix westphal interaction design ux ui service designer
portrait felix westphal interaction design ux ui service designer

Felix Westphal

UX · UI · Service Designer

I help companies to create digital and physical interfaces, shape seamless services and give them the good looks they deserve.

While studying Interface Design at University of Applied Sciences Potsdam I gained a strong background in human computer interaction, service design and visual design. During my studies I spent two years with the → HPI School of Design Thinking and gained a greater knowledge in user-centered design approaches, workshop methods & agile project planning. 

In collaboration with my friends I also provide design consultation and workshops for small and big teams.

Working with Friends

To broaden the view and expand the expertise I like to work with the smartest people I know.

Klara Lindner Service Designer

Klara Lindner

Klara is a service designer striving to connect human-centered design with sustainable development.

portrait luis grass interface designer

Luis Grass

Luis is a Berlin-based interaction designer with a keen eye for meaningful visual concepts.

Portrait kannika thaimai organisational developer

Kannika Thaimai

Organizational developer and sustainability pro who pairs her charms with Berlin bluntness to get people aligned and projects done.

Basti300x

Sebastian Weida

Business designer and creative mind with hands-on experience and deep understanding of challenges in emerging markets.